{"product_id":"flora-contour-floral-midi","title":"Flora | Contour Floral Midi","description":"\u003ch5\u003eConfidence Made Easy\u003c\/h5\u003e  \n\u003cp\u003eFlora is designed for the woman who wants to stand out without trying. A sculpted off-shoulder neckline, a contour-fitted bodice, and a midi length that flatters — all wrapped in a delicate floral print that adds warmth and femininity without overwhelming the silhouette. The fabric is lightweight and breathable, moving naturally with the body throughout a full day or evening without ever feeling restrictive. This is the dress that makes getting dressed feel like the easiest decision you'll make all day.\u003c\/p\u003e  \n\u003ch5\u003eWhy You'll Love It\u003c\/h5\u003e  \n\u003cp\u003e\u003cstrong\u003eOff-shoulder neckline\u003c\/strong\u003e — Frames the shoulders and collarbone beautifully — a flattering neckline that photographs well from every angle and requires no jewellery to complete.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eSculpted contour fit\u003c\/strong\u003e — Softly structured through the bodice to enhance the natural silhouette without fitting too closely — it flatters without restricting.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eElegant floral print\u003c\/strong\u003e — Refined and modern, the floral adds personality without overpowering — the kind of print that reads as a considered choice rather than a default pattern.\u003c\/p\u003e  \n\u003cp\u003e\u003cstrong\u003eLightweight breathable fabric\u003c\/strong\u003e — Feels soft and easy through a full day, moving with the body rather than fighting it.\u003c\/p\u003e  \n\u003ch5\u003eWho Is This For\u003c\/h5\u003e  \n\u003cp\u003eThe woman who wants elegance to feel effortless rather than effortful. She's drawn to sculpted, feminine silhouettes worn with quiet confidence — a dress that works equally well for a dinner out and an elevated everyday moment.\u003c\/p\u003e  \n\u003ch5\u003eSpecifications\u003c\/h5\u003e  \n\u003cp\u003eFabric → Lightweight breathable fabric   Neckline → Off-shoulder   Sleeve → Cap sleeve   Length → Midi   Fit → Sculpted contour   Occasion → Dinner, everyday elegance, special occasions\u003c\/p\u003e","brand":"Lucy \u0026 Emma Edinburgh","offers":[{"title":"Green \/ XS","offer_id":57217030521210,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ S","offer_id":57217030553978,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ M","offer_id":57217030586746,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ L","offer_id":57217030619514,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ XL","offer_id":57217030652282,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 2XL","offer_id":57217030685050,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 3XL","offer_id":57217030717818,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 4XL","offer_id":57217030750586,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XS","offer_id":57217030783354,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":57217030816122,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":57217030848890,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":57217030881658,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":57217030914426,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":57217030947194,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":57217030979962,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4XL","offer_id":57217031012730,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XS","offer_id":57217031045498,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ S","offer_id":57217031078266,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":57217031111034,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L","offer_id":57217031143802,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL","offer_id":57217031176570,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 2XL","offer_id":57217031209338,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 3XL","offer_id":57217031242106,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 4XL","offer_id":57217031274874,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/8332\/5050\/files\/daa4ca88-3c51-4665-8b4f-a923fc9ecc83.png?v=1788161404","url":"https:\/\/lucyemmaedinburgh.com\/products\/flora-contour-floral-midi","provider":"Lucy \u0026 Emma Edinburgh","version":"1.0","type":"link"}